Course	Date	Duration
GAI-106 ChatGPT Power Play In Sales & Marketing	Kindly contact us for more information	1 day

GAI-106 ChatGPT Power Play In Sales & Marketing

ABOUT THIS COURSE

This intensive, one-day workshop dives into the transformative power of ChatGPT for Sales and Marketing. Participants will explore practical, AI-driven strategies to enhance customer engagement, personalize marketing efforts, and streamline sales processes. Through interactive sessions and hands-on experiences, attendees will learn how to leverage ChatGPT's capabilities to gain a competitive edge and drive their sales growth.

PREREQUISITES

Basic understanding of digital marketing and sales concepts.

An open mindset to embrace AI and its potential in business.

Basic understanding of generative AI.

AUDIENCE

Digital marketers aiming to enhance customer interactions and personalization

Team leaders and managers in sales and marketing looking to optimize their teams’ efficiency

Sales and marketing professionals seeking to integrate AI into their strategies

GAI-106 ChatGPT Power Play In Sales & Marketing

COURSE CONTENTS

Module 1: Importance of Prompt Engineering

Understanding prompt engineering

How prompt frameworks guide prompt engineering

Introduction to popular prompting techniques

Prompting Checklist

Module 2: ChatGPT for Sales & Marketing Tasks

Using ChatGPT to perform sales & marketing tasks

Listing out varieties of sales & marketing tasks by categories

Identifying workloads between sales and marketing

Module 3: Sales Lead Generation

Lead magnet creation

Lead capture forms

Social media lead generation

Lead scoring

Module 4: Sales-centric Strategizing

Sales enablement

Sales funnel development

Sales performance measurement

Sales prospecting

Sales training and coaching

Module 5: Enhancing Sales Techniques

Consultative Selling

Solution Selling

Value-based Selling

Challenger Sale

Situation-Problem-Implication-Need (SPIN) Selling

Relationship Selling

Module 6: Content Marketing

Content creation and curation

Content performance

Content promotion and distribution

Marketing storytelling

Module 7: Social Media Marketing

Social media advertising

Social media analytics and reporting

Social media content creation

Module 8: Email Marketing

Email personalization

Call-to-Action (CTA) placement

Segmentation

Subject line optimization

Email list management

Module 9: Market Research

Market segmentation

Market sizing and forecasting

Customer and competitor analysis

Survey and focus group design

Data analysis and interpretation

Market trend identification